Google Ads Audit for Brands Looking to Improve Performance

A structured, senior-level review of your Google Ads account to identify what’s working, what isn’t, and where the most meaningful opportunities are. Designed for businesses that want clarity and practical recommendations — not a generic checklist.

Request Your Audit

What You’ll Get in Your Google Ads Audit

Your audit includes a complete, expert review of the elements that impact performance and efficiency:

Campaign Structure & Strategy
- Account setup and organization
- Search, Shopping, and Performance Max configuration
- Alignment to your funnel and goals
- Keywords, Audiences & Targeting
Keyword segmentation and match type usage
- Negative keyword strategy
- Audience layering and signals
- Geographic and device targeting
- Creative, Ad Copy & Assets
- Search ad quality
- Extensions and asset strength
- Creative use in PMax and social
Bid Strategies & Budget Allocation
- Whether your bidding strategy fits your goals
- Spend distribution across campaigns
- Opportunities to improve efficiency
Conversion Tracking & Measurement
- Tag implementation and signal quality
- Accuracy of conversion actions
- Attribution model
- Data clarity for decision-making
Performance Trends & Opportunities
- ROAS, CPA, and revenue trends
- Wasted spend areas
- Missed opportunities
- Actionable next steps based on your goals

This is not an automated report — it’s a strategic and practical evaluation from a senior paid media specialist.